Hotels | Restaurants | Bars

Concept Creation

Our process is logical and planned

After our review and analysis of the current site and market, we prepare a master concept overview, looking holistically at the spaces available to work with. Once mutually agreed, we then develop and collection of individual concept documents

An inspirational Document to ensure everyone agrees
A detailed document to cover concept, design intent, functionality and the key features for your consultants to collectively ‘create’ the concept with us.

A further detailed document for the team that will operate the venue, including menu and beverage intent and recommendations, fashion, collateral, tabletop etc. everything the team coming onboard needs to know and understand about the concept they are about to operate

All three documents together offer a full and detailed ‘master concept document’ covering all aspects and ensuring the mutually agreed vision of all parties can be executed with perfection

Click To Collaborate

DID YOU KNOW

Ernest Hemmingway invented a cocktail named “Absinthe and Champagne” or, “Death in the Afternoon.”

Hotels | Restaurants | Bars

Concept Analysis

Sometimes with ‘think’ we know what is the perfect concept, but it isn’t always that way. Understanding the market and the needs of the local community are of paramount importance. Often we create concepts because they are ‘absent’ in the market, but, does that mean that’s what is required? Often not! So a thorough understanding of the local market and the ‘gaps’ that need to be filled are a eye focus before we recommend any concept.
A new build or a refreshment of an existing concept is of equal importance. Knowing a concept doesn’t work is usually identifiable by the fact that the financial performance is poor, often making a loss. Taking an in-depth look into the entire operation and doing a complete operational review including talking to teams and customers and ‘listening’ allows us to make qualified decisions and recommendations for you concept ‘refresh’

Hotels | Restaurants | Bars

What do we do

  • We listen first then we recommend
  • We work with other appointed consultants and designers where appropriate
  • We thing sustainably and do the right thing
  • We do Operational reviews and assessments, for either existing venues or new
  • Concept creation and development
  • Business planning and development with your team
  • Performance analysis of current operations
  • Menu, culinary and beverage recommendations/analysis and design
  • Space planning (a holistic approach)
  • Venue layouts and design
  • Kitchen layout and design with a focus on productivity, energy conservation and waste management
  • Marketing and PR strategy development
  • Manning and recruiting advice with a focus on productivity
  • Market review and competitive set analysis
  • Pre-opening advisement and support
  • Design coordination and direction with your consultants and designers
  • Operation programming
  • Advice and recommendations on Equipment and styling (Front and back of house)
Click To Collaborate

61%
of regular hotel guests are more likely to consume more food and drink when they hear music they like in a hotel.

CONTACT US

Address: Zurich, Switzerland
Email: martin.jones@pobox.com
Tel: +41799013008
www.mbjassociates.com

Where are we?

MBJ Associates in strategic partnership with Captivate Hospitality Partners.

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